That's WHY mechanism is so important...
It's where all my creative comes from...
And makes knowing what WILL convert...
Easy, fast and simple.
Of course, it's NOT just VSLSs.
I've scaled every part of the marketing funnel:
Ads...
Preroll...
Advertorials...
E-com/cart style
VSLs...
Upsells...
Commercials...
Infomercials...
The whole shebang.
Over the last 15 years...
I've scaled companies well into 7-figures...
In just our first year working together.
I did it in multiple spaces too:
1) Health & supplements
2) Self help & spiritual
3) Dating & relationships
4) Finance
5) Digital Marketing
6) Education
7) MMO
8) Skincare/beauty
9) Copywriting (My own product)
I'm especially passionate about continuity/subscription.
It's the lifeblood and financial sustainability for digital businesses.
Because...
Once you get customers on a 6-9 month churn...
You're well on your way to a 9 figure exit.
Now...
What IS a scalable campaign?
Here's my take:
Direct response means people buy at first sight.
I consider a scalable DIRECT RESPONSE campaign to have 85% buyers on their very first touch...
And 15% retargeting.
Sure, that's a lofty goal...
And your VSL will be scalable far before that...
But that should be every entrepreneur's goal IMHO.
Which brings up another "Scalability Factor:
Branding.
I developed my own BRAND of writing called Heuristic Copy (you can download the free ebook below.)
But there's another aspect to my Heuristic Copywriting style.
It's called New Cause.
New Cause tells prospects...