Just ONE Of My VSLs Pulled In Over 400 Million Dollars In Gross Revenue
I'm Mark Pescetti.
A 18+ year copywriting veteran.
I'm a 4th grade dropout.
I've also never read a copywriting book in my entire life.
However...
This 4th grade dropout has legit produced 9-figures in gross sales.
Email: mark@markpescetti.com
The client (who shall remain nameless) asked me to beat Thought Elevators. I said, "No problem." He had no product, no campaign ideas, no hook, no idea.
I actually used my story since the product was a binaural beat offer, which is something I've used since I was 9 years old.
I integrated my real-life story into the VSL... which went on to produce 9-figure profits
This was Dr. Charles Livingston and Brad Callen's VSL. I came up with some solid angles here for the poop-loss presentation... and some smooth mechanisms.
It ran for almost 10 years - as one of their top controls.. along with LiveLean.
My general health knowledge made the science feel quick and easy.
The doodle itself was done by Dace Milkovski.
Truly Flawless was a juggernaut doing millions before the owner sold the company.
It ran on Facebook traffic... doing hundreds of conversions or more... everyday.
As a Boomer positioned product... we were able to reach women on a massive scale... and killed it in the upsells.
This same style of messaging still works in the anti-aging space like crazy. You'll see it in my more recent work.
Owned by a friend of mine... I had an idea for a video shoot concept. We didn't just get scripted footage I wrote before the event... I also did writing on the spot that really tapped into the authenticity of each person.
The BTS (behind the scenes) approached appealed to the audience and successfully triggered their Mirror Neurons.. getting massive engagement.
This is also proof that non-typical VSLs can be highly effective in the branded, direct response space.
A lot of supplement companies get started with simple sales letters. This is an example of a company investing in the kind of VSL production that works.
As of press time, testing has just begun. Also, just like every VSL I write, there are 4 alternative openings to test against. After all, getting "variable data" is the path of least resistance to quickly scaling.
Lavie Labs is located in Tel Aviv, Israel. They also have facilities in Miami and London.
When they brought me on, over 90% of their sales came from sample marketing. Within a month, we were able to flip those numbers - selling more full jars than samples.
Much of that growth was built on the back of Ecom-style pages. This infomercial was an idea I came up with and flew out to Miami to help shoot. It's an example of taking VSL-style production into the infomercial world.
Just another example of different positioning... for the same product and company. I actually have a treasure chest of VSLs they produced.
Lavie Labs is run by a young man who constantly collaborates with the owner, media, design and copy. It's a great example of the type of collaboration needed to rapidly scale.
I scaled Doug's other company, My Doctor Suggests, to over 10 millions in profits... in only 10 months.
I can honestly say this is one of, it not THE most effective supplement I've ever personally taken. And as the grandson of the man who invented Time Release... and modern supplementation... I've tried it all.
This VSL was to help build another brand he started building. It's the same supplement - just positioned in front of a more conservative audience.
This is another long-running ClickBank success. The owner, Jordan Hall, is well-known in the digital marketing community as a genius.
This is an example of me branding and positioning the campaign to really speak to the core prospect.
It's also proof that you don't need massive VSL production to kill it. In fact, Jordan did the voiceover on his iPhone. Don't overthink this stuff!
