Do You Regularly Launch New Direct Marketing Funnels In Health, Finance, Supplements, MMO, Relationships, Pick Up, Self-Development, ETC.?
Is your copywriter committed to your scalable, long-term results and success for the New Year?

Samples of My Work (more at the bottom of the page)
Mark Pescetti here.

I’ve been a copywriter for over 13 years.

My copy has made people and companies millions in health, supplements, fitness/workout, self-help/self-development, MMO, relationships, prepper, pick-up, ex-back, dating, seduction, manifestation, online education, legal gambling, and more.

I’ve also developed, or helped develop top products, including supplements and digital products.

Not bad for a guy who didn’t go to school…

Or receive any kind of structured, formal education…

Since the 4th grade.
No diploma or GED.
No tutors. 
No mentors.

I’m 100% self-taught.  
It’s a natural desire and skill of mine to dive into something extremely complicated…

And understand it so deeply…

That I can explain it, simply.

And that’s what a copywriter does:

He or she has to know what they’re writing about, inside and out, to ask the right questions…

And position your campaign in a way…

That can 100% connect with your audience…

And compliantly-converts at a super scalable level.

In doing so... 
We can CHOOSE the claims we make to guarantee we, as partners, genuinely solve people’s problems. 
That’s how writing a promo, sales letter, and video sales letter is almost easy to make convert.

With the right product or solution:

We can always ask the right questions.

When you’re able to ask the right questions…

We can guarantee we’ll get INSIDE THE STORY…
our prospects are telling…

And PROVE to them…

That we can genuinely solve their problems.

That’s how WE create lifetime customers.

Speaking of asking the right questions:

I’ve personally worked with copywriters…

Who are awesome people…

But don’t actually know how to be the leaders and strategists…

That comes with BEING a copywriter.

And unfortunately, that doesn't work for anyone, ever.
Imagine the money you can easily lose if you work with someone who passionately wants to write winning copy for you…
But doesn’t know how to research, collaborate, and crush the learning curve, first…
And fast… 

So they CAN position and write your copy.

That’s why I’ve meticulously developed my own personal method…

That consistently converts on cold traffic.

Let’s quickly breakdown the 7-Steps-To-Profits in direct response:
  • Have an amazing product or service (that people genuinely want/need).
  • Isolate the mechanism for WHY your solution works… for me… the prospect. (This is super important to position your product/service at the highest watermark of emotion… while helping people see that what you’re saying is actually real… and “true for me”. Otherwise, prospects won’t “buy” into anything you’re saying.)
  • Write story-driven, FTC/FDA compliant copy. (I’ll explain what I mean by “story-driven. Compliance isn’t sexy but neither is getting sued or going to jail because you made false claims.)
  • Optimize the heck out of it. (By working with the right people - who know how to develop emotionally-packed, scalable campaigns.)
  • Test. And test aggressively.
  • Analyze the data and optimize.
  • Scale that honey to the moon.
So……….

Developing campaigns that emotionally connect with your prospects is hard? 

Says who? 

You see, I use Heuristic Psychology as the foundation for all of my campaigns.
Heuristics is the psychology of symbols and storytelling.

And it works in advertising, because…

Everyone is telling a story about the problem YOU can help them solve.

It's about giving the people we can help, with your product or service, the chance to "Self-Identify" with the emotion at the core of the problem.

Because everyone has something called Mirror Neurons.

And when you can trigger a prospects Mirror Neurons…

They SEE THEMSELVES in your copy and campaign.

That’s what CONNECTION is.

And emotional connection is what writing effective copy is all about… brother.
So, here’s my offer:
The New Year is coming up.

And everyone who’s anyone in digital marketing is ramping up with new launches.

I want to write your funnel…

From the front end VSL…

To the final upsell.

One caveat:

You need to have a winning product…

Or be willing to co-develop one, with me.

I have a team I can bring to the table…

To ALWAYS make sure…

We Launch with the best possible chance to convert and optimize... right out of the gate... or adjust the campaign - until it does.

Hit me up:

Skype: markpescetti
Phone: (541) 880-4241

Mark Pescetti

P.S. I always ask for backend in every project I take on. It keeps me developing new copy - as long as you’re willing to keep testing, I’m willing to stay on-board, until we’re massively converting. Show me someone else confident enough to make that guarantee.
Q: What type of offers do you write? 

A: I’ve done everything from relationships and pick-up artist… to self-help and gambling. Literally almost everything.  

Q: Can you help me develop the products for the front end as well as upsells… AND help me figure out the funnel strategy… so we can convert at the highest possible level?  

A: Absolutely. I actually prefer it that way. But if you already have your products for the front end and upsells developed… I can help with the funnel strategy, research, and obviously, writing the actual copy.  

Q: How much do you charge?  

A: Writing every aspect of your funnel is always on a per-quote-basis.  

Q: Do you offer 50% upfront, and 50% due on the completion of a project?  

A: Nope. It’s 100% upfront, because collecting bills is a distraction that keeps me from doing my best work for my clients and partners.   

Q: How do I hold my spot?  

A: The first thing is, we need to talk and go over your campaign… and vision. I’ll audit your campaign and communicate what I would do… off the top of my head. If you’re turned on by our Discovery Session… I’ll quote you and send you an agreement. Once you receive the agreement, we can revise it, until we’re all happy with the language and time-frame. Plus, all of the initial deliverables will be 100% transparent. If you agree to the contract… I’ll send out an invoice, you pay in full… and we begin on the date specified.   

Q: How long does a funnel take to develop, write, and visually produce?  

A: It depends on the funnel size. I always start out by writing “the money page” first. We always want to get the copy into production as quickly as possible. So, once the VSL/Sales Letter is written, it goes into production, while I write the other parts of the funnel. A typical funnel (i.e. lead magnet page, thank you page, money page, and 3 upsells) takes about a month. And it’s takes about the same amount of time to execute all of the production, sometimes less. However, our collective goal is to launch with the most effective creative possible, so the optimization process can be short and sweet.  
Samples of my work
Commercial Samples
Marketing Interviews That Will Change Your Business
How To Start A Video Sales Letter
Are You in the Supplement Space?
I've written for and converted in virtually every major supplement market.

Here's why:

Most copywriters don't have a CLUE about HOW to research your claims, and position or frame your messaging, so it actually connects with your ideal customers, and guarantees your offer instantly MATTERS to the people you want to help. 

Makes sense, right?

Now, I recently wrote a supplement offer in the weight loss industry.
I was hired to beat an Agora control.
The supplement had the same ingredients as our competition.

But I noticed Agora's copywriter(s) failed to clearly communicate what the ingredients REALLY do, and what TRULY makes the supplement unlike anything else on the market. 

In fact, the way Agora made their claims - didn't pack hardly ANY real emotional-punch at all. They presented their information in a way that felt like work to the prospects, which is never good. 

Even worse, the offer sounded WAY too good to be true, because they didn't complete the conversation... or give a real enough of a WHY for the kind of results they claimed (i.e. no mechanism for why the supplement CAN work... "for me". 

After all, the whole purpose of using science to make a compliant claim...
Is to tap into the emotion behind the problem, and make it 100% clear...

Why they're staring at the ONLY solution they'll ever, right now (making it a no-brainer to press the buy button.)

Here's something else: 

The voice and story you use to frame the hopefully life-changing benefits...

Means everything. 

Ask Craig Clemens. And Dr. Steven Gundry. 

In other words, if you don't have a doctor as the face/voice of your next campaign, you're already swimming upstream. Because yes, a doctor (or authoritative voices) can dramatically (and automatically) overcome peoples objections, without having to substantiate the why nearly as much. 
The good news is, the right story... and right positioning... and right science... can make up for everything.  
We also must, must, must have a "hero ingredient" to establish the right tone, and choose the right benefits to focus on (so we get the most people "raising their hands" to our messaging). All of these things have to be done correctly, or your framing and claims become virtually inert (i.e. a bomb that doesn't blow up.)

These are the elements that separate your product from the herd in the insanely competitive supplement marketplace, regardless of your specific niche.

And with New Years Resolution Madness just around the corner, your supplement will be poised to STAND OUT - when everyone is trying to outspend you for hot traffic.

A few pre-qualifying notes: 

My work is extremely collaborative. Yeah, I'll lead the campaign in the copy, positioning, messaging, and optimizing... but I need YOU to be involved the whole way.

Because as we KNOW...

Timing means everything.

And getting to market, NOW, rather than later WILL make or break the level of success that's available to you. So leverage me, my track-record, and stop wasting your time interviewing copywriters who haven't massively converted on cold traffic, in every major supplement market.  

Mark

P.S. I also guarantee my work Which means, as long as you're excited to keep optimizing, I'll keep producing "the creative" we need to keep testing - until the campaign is scalable. Again, check out my website to discover more.
P.P.S. Don’t have a new product? I’ve developed top-performing products in both self-development and supplements. So, if your desire is to develop the very best product or service in YOUR marketplace, and you’re not quite sure how to get there, “I’m your Huckleberry”.

P.P.P.S. So what does it mean to guarantee your copy converts? Great question. Our guarantee isn’t a money-back one.  

Here’s how it goes:  

We’ll collaborate (on recorded Zoom video) about the mechanism of your solution, and where to position your campaign (in the overall marketplace). We’ll pitch a few different hooks to bring that mechanism alive. Then we agree on an overall direction for the copy/campaign.  

I always start on the “money page” (i.e., the sales letter/VSL) and build the campaign around it. I write on live Google Docs, so you can see the behind-the-scenes process, and be involved/collaborate the entire time. 

Once we arrive at effective, testable copy and get it produced… 

Then we’re off to the races. 

And if you’ve been in this business for ANY real length of time, you know that sometimes you hit the ball outta the park on the first swing. And other times, it takes a few more at-bats. My team and I are committed to stand behind our work - UNTIL we convert. (As long as you keep investing in ad dollars and are committed to scaling the shit out of your campaign, once we get things dialed in, we will continue to work with you to optimize the offer.)  

So, when can we talk? 
Mark Pescetti Copywriter 2018