The supplement had the same ingredients as our competition.
But I noticed Agora's copywriter(s) failed to clearly communicate what the ingredients REALLY do, and what TRULY makes the supplement unlike anything else on the market.
In fact, the way Agora made their claims - didn't pack hardly ANY real emotional-punch at all. They presented their information in a way that felt like work to the prospects, which is never good.
Even worse, the offer sounded WAY too good to be true, because they didn't complete the conversation... or give a real enough of a WHY for the kind of results they claimed (i.e. no mechanism for why the supplement CAN work... "for me".
After all, the whole purpose of using science to make a compliant claim...
Is to tap into the emotion behind the problem, and make it 100% clear...
Why they're staring at the ONLY solution they'll ever, right now (making it a no-brainer to press the buy button.)
Here's something else:
The voice and story you use to frame the hopefully life-changing benefits...
Ask Craig Clemens. And Dr. Steven Gundry.
In other words, if you don't have a doctor as the face/voice of your next campaign, you're already swimming upstream. Because yes, a doctor (or authoritative voices) can dramatically (and automatically) overcome peoples objections, without having to substantiate the why nearly as much.