We also must, must, must have a "hero ingredient" to establish the right tone, and choose the right benefits to focus on (so we get the most people "raising their hands" to our messaging). All of these things have to be done correctly, or your framing and claims become virtually inert (i.e. a bomb that doesn't blow up.)
These are the elements that separate your product from the herd in the insanely competitive supplement marketplace, regardless of your specific niche.
And with New Years Resolution Madness just around the corner, your supplement will be poised to STAND OUT - when everyone is trying to outspend you for hot traffic.
A few pre-qualifying notes:
My work is extremely collaborative. Yeah, I'll lead the campaign in the copy, positioning, messaging, and optimizing... but I need YOU to be involved the whole way.
Because as we KNOW...
Timing means everything.
And getting to market, NOW, rather than later WILL make or break the level of success that's available to you. So leverage me, my track-record, and stop wasting your time interviewing copywriters who haven't massively converted on cold traffic, in every major supplement market.
P.S. I also guarantee my work Which means, as long as you're excited to keep optimizing, I'll keep producing "the creative" we need to keep testing - until the campaign is scalable. Again, check out my website to discover more.